Offline Channels Drive Online Search

Marketing Pilgrim , Monday, August 20, 2007 12:45 PM
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A new Online Search Behavior Study commissioned by search marketing firm iProspect revealed that 67% of searchers are driven online by offline channels, and 39% of offline-influenced searchers will go online to make a purchase.

The Jupiter Research study was conducted in June 2007 using an online consumer panel of 2,322. They were asked about behaviors and attitudes as they relate to games, digital imaging, portable devices and service bundles. "Imagine what that number [of targeted searchers] would be if marketers actually made it easy for them [to find marketers' Web sites]," said iProspect President Robert Murray.
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