Law professor Eric Goldman points out that American Airlines is the first big brand marketer to sue Google for keyword-triggered ads. Still, he thinks the lawsuit filed last week is a mistake because the time and money the airline giant could spend to litigate is likely to outweigh money lost to "diverted" customers -- on top of a perceived attempt to reduce consumer option. Goldman is skeptical that AA can win, based on previous litigation in this area. His blog also carries the full AA complaint.
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