Natala Menezes of MSN AdCenter announced on an SES panel that MSN will be offering contextual advertising for advertisers on the Microsoft AdCenter platform on many MSN properties that were previously available only to large advertisers. The ROI and quality are expected to be very high. Microsoft will turn on content network advertising by default. So advertisers using AdCenter today for a search term will automatically be included in ads on the content network after next Wednesday.
This post starts off with an in-depth dive into several PPC case studies.