When And How To Work With A Search Agency

Search Engine Land, Wednesday, August 22, 2007 12:30 PM
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While the ideal for in-house search marketing is to perform all tasks related to search marketing internally, sometimes it's necessary to get help from the outside, says Simon Heseltine.

Heseltine outlines just when it makes sense to go outside, and offers guidelines for making the relationship work. Paramount is an honest discussion of expectations to establish the right level of trust.
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