How to Benchmark A Campaign

Hallie Janssen covers a session from SES: San Jose detailing how to establish benchmarks for your site. She lays out step-by-step the ways to determine how visible the site is, how effectively it's reaching the target audience, and the ROI delivered.

Learn how to figure out your competitors' keyword bid strategy, and more. It's all in here.
Read the whole story at Search Marketing Standard »