The Debate Over Paid Links

Here's coverage of a paid links panel entitled "Are Paid Links Evil?" from SES San Jose that included OMMA magazine columnist Todd Friesen of Range Online Media.

During the panel, Google's Search Quality Engineer Matt Cutts noted that in the offline world, the FCC demands disclosure of all paid marketing activities. In his opinion, when that carries over to the Web, it must include disclosure for both humans and machines -- and he explained just how he thinks this should be done.
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