A Clearer Picture Of How To Avoid Malicious Linking

The piece clarifies points made by blogger Eric Ward in a previous week's post on how to grow a site's link count aggressively -- but not fall into the traps of bad or malicious linking.

Ward separates manipulated linking that proves beneficial for consumers and site owners (as in asking for a link exchange, or even purchasing links to advertise on sites that are demographically relevant), from linking tactics aimed solely at increasing a site's search rank (with no concern for content), or ones that attempt to exploit a weakness in content or server design.

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