SES San Jose Wrap-Up: A Direct Marketer's Perspective

DM News, Monday, August 27, 2007 1:15 PM
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Eleanor Trickett's post-SES San Jose piece brings a direct marketer's perspective to how boring the search-user interface has become; how the changes from a more all-inclusive approach to search (like Ask 3D or Google Universal Search) will force marketers to further scrutinize every piece of metadata (if not rethink their whole SEO/SEM strategy); and why Google chose to keep its YouTube ad model simple and safe.
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