Automatic AdWords Optimization Doesn't Make the Grade
StraightUpSearch, Thursday, August 30, 2007 3:30 PM
Google rolled out the AdWords Campaign Optimizer last month, a tool that analyzes existing keyword campaigns and suggests ways to improve performance, but StraightUpSearch blogger Matt finds that the tool falls short of its claims to help "fine tune" ad campaigns.
Read the whole story at StraightUpSearch »
The team at Oneupweb (parent company behind the StraightUpSearch blog) ran tests and found that the automated application's recommendations would have sent "a perfectly profitable campaign into a tailspin."
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