Automatic AdWords Optimization Doesn't Make the Grade

Google rolled out the AdWords Campaign Optimizer last month, a tool that analyzes existing keyword campaigns and suggests ways to improve performance, but StraightUpSearch blogger Matt finds that the tool falls short of its claims to help "fine tune" ad campaigns.

The team at Oneupweb (parent company behind the StraightUpSearch blog) ran tests and found that the automated application's recommendations would have sent "a perfectly profitable campaign into a tailspin."

Read the whole story at StraightUpSearch » Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.