• Search Engine Land, Wednesday, September 5, 2007 1 PM

Optimizing pages for search in Web 2.0 has its perils. Companies aim to maximize blended search engines by plugging their sites full of video, images, and other rich media, while maintaining cultural relevance with blogs, widgets and press clips.

But as more consumers navigate the Web via mobile phone, PDA, and other devices with less than optimal bandwidth speeds, Webmasters face the challenge of maintaining the balance between shooting for the lowest common technology and remaining cutting edge. Using anecdotes from a holiday weekend in which he only had access to the Web via Blackberry, Jonathan Hochman details how keeping one eye on simplicity can be key to site SEO as well.

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