While Google continues to scrutinize paid links, search pros have found other, outright malicious link-based schemes exploiting the search engine's algorithm -- as in this case history of a company
that seems to be cashing in on "transparent link" spam.
Search Engine Journal editor Loren Baker provides screen shots, images, examples of the embedded source code, and unsuspecting
site-owner feedback in this post that shows how IdealPaydayLoans.com artificially boosts its rankings by hiding outbound links in seemingly harmless hit counters -- and even advertises those same hit
counters using AdWords.
Read the whole story at Search Engine Journal »