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Back To The Click Fraud Basics

  • DM News, Tuesday, September 11, 2007 1:30 PM
The search giants say that click fraud rates are down and under control, while third-party measurement firms like Click Forensics say that advertisers are continuing to pay - and pay dearly -- for fraudulent clicks. Both sides have a vested interest in their arguments, so for search marketers, the best thing to do is be vigilant about monitoring and analyzing their ad traffic. This piece from DM News outlines the basics steps for staying on top of the click fraud issue.

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