• Variety.com, Wednesday, September 12, 2007 10:49 AM

CBS Corp. is adding its local TV and radio station Web sites to its Web distribution venture, CBS Interactive Audience Network, which will place its programming on the Web sites of some 29 CBS owned and operated affiliates, 144 CBS Radio Web sites and 183 additional sites owned by CBS affiliates across the U.S. The move will assuage the network's nervous local affiliates, which feared they would be left behind as CBS and others move forward into new Web ventures.

The Web sites will host CBS programming, in addition to providing local news, sports and weather to the CBS Interactive Audience Network, effectively recreating the TV programming experience on the Web. CBS claims that its audience network reaches 90 percent of Web users; the company said that "most" of its new local partners would be ready for the network's fall season, to boost everyone's efforts for online advertising.

The revenue breakdown was not disclosed, although CBS is believed to take 90 percent of revenue, while giving the remaining 10 percent to publishers in its network. AOL, MSN, CNET Networks, Comcast, Joost and Veoh are CBS' audience network partners.

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