• Search Engine Land, Wednesday, September 12, 2007 12:05 PM

Including PDF files in Web page optimization efforts may seem like too much work -- especially when the information contained on them can be converted to HTML. But for many companies, these documents are assets like white papers and brochures that convey brand image and deliver information in a way that other mediums can't -- so making them searchable is just as important to driving traffic.

Galen DeYoung serves up a 10+1 pack of tips for optimizing PDFs for search, including building links into the document, ensuring that it was created with the most widely accepted version of Adobe Acrobat, and making sure that the first few lines of copy are optimized for the relevant search terms.

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