Yahoo Music's "Nissan Live Sets," an online "MTV Unplugged"-esque concert series taped before a live audience, has just inked a deal with MTV to bring the Yahoo Webcast to the Viacom company's
high definition channel, MHD. "Live Sets" was borne out of a multimillion-dollar sponsorship deal inked a year ago between Yahoo and Nissan North America; it has featured performances from Christina
Aguilera, Kelly Clarkson and Avril Lavigne, generating more than 10 million views, according to Yahoo.
The MTV crossover is one of the few times a show produced for the Web has made
it to television. Each showing on MHD will be 30-minutes in length, with a new program each month for nine months. The Yahoo-MTV collaboration is remarkable in that the two companies have competed
fiercely in the online music sector over the last several years.
The second season of "Live Sets" starts Sept. 17 on MTV and Yahoo with a live show from the country music band Rascal Flats, whose album "Me and My Gang" was the second biggest seller of 2006.