I'm not asking for every detail of a trial from the advertiser's playbook, nor encouraging the systems operator's promiscuous utilization of the results. Privacy should be respected -particularly when someone else if picking up the tab. But someone, particularly the systems operators and/or the technologists, should be able to provide directional learning without naming names.
It is my contention that if more information was shared among the principal participants in the interactive TV and televisual sectors -- advertisers, advertising agencies, technology companies, pay TV operators and content providers -- in a collaborative environment, each contributing their expertise to the process, rather than as secular keepers of the holy grail, all players in this arena would benefit. 'Nough said.
No, not enough said.