Working with Wikipedia: Damage Control

So the company you represent has finally gotten listed on Wikipedia -- congratulations! The online encyclopedia's links tend to rank high in natural search results -- especially from Google - so the resulting uptick in traffic is almost a given.

But what happens when the Wikipedia entry does more harm than good (i.e. it's littered with misspellings, factual errors, or even just a lengthy section on some snafu the company made a few months ago)? This piece from Marketing Sherpa explains the nuances behind policing, maintaining, and correcting a company's Wikipedia entry -- and how to do it without engendering a community backlash!
Read the whole story at Marketing Sherpa »