TouchGraph: Visually Depicting The 'Spheres of Search'

Pandia , Wednesday, September 19, 2007 1:31 PM
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The Pandia team reviews the TouchGraph Google Browser, a java-based Web service that piggybacks on a Google search to give users a graphic rendering of the "search clusters" on the Web that surround the term. For example, a search for "search marketing" might reveal a cluster of pages directly linked to that term in blue, then a cluster of pages linked to "search marketing firms" in green, and a cluster of pages linked to "search marketing and optimization" in red -- complete with site names, and a sidebar that lists each URL.

While TouchGraph is not the first company to tout its visual search clustering services (the Google Browser is free, but the company offers other visual marketing services), the tool is a unique way for Webmasters to gauge their site's relevance for specific search terms and relationship with competitors or affiliates.

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