Diversify Your Keyword Research Strategy

WebProNews, Thursday, September 20, 2007 10:15 AM
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Continual keyword research is important, both for refining paid search campaigns and managing a site's organic search ranking. Some search pros use automated software, others use analytics, and others try to gauge what their competitors are ranking for -- but at the 2007 Shop.org Summit. panelists said the best keyword research strategy combines all of the above, and even throws in some offline tactics.
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