But Which KPI Is Really Key?

Every day search pros have to analyze dozens of metrics, from usability numbers, to performance indicators like page rank, click-throughs, and unique visits, and of course, the all-important dollar signs that come from conversions or sales. It can be overwhelming -- especially for search newcomers, or Webmasters who are responsible for multiple sites, so this piece by Julie Mason provides a basic rationale for figuring out which stats warrant the most attention. Hint: There are only four, all intimately tied to the site's overall goal.
Read the whole story at Search Engine Journal »