Effective Web-Video Ads Focus on Viewers' Interests
They found that online-video viewing steadily increases throughout the day, peaking in the evening, but that the heaviest viewers also watch in the afternoon. As for online-video destinations, most users had requested a video-sharing site in the past month (77%), followed by news sites (55%) and broadcast TV sites (49%). And the study found there are a few important ingredients to online-video ads -- at least in consumers' eyes.
During the past four years, a company called Competitrack has identified more than 4,000 pieces of viral creative, ranging from microsites to videos to blogs, for clients such as Fidelity Investments. It classifies as viral a piece of content that tries to attract or engage an audience and supports mention of a brand, although it can also be a spoof of that brand. The 10 biggest viral brands are: Nike, Anheuser-Busch, Microsoft, Volkswagen, Axe, Apple, Coca-Cola, Adidas, PepsiCo and McDonald's.