Told 'Ya Universal Search (And Ask 3D, For that Matter) Was a Big Deal!

Gord Hotchkiss' in-depth look at new eye tracking studies by Enquiro details how Google's Universal Search and iGoogle personalized search impact user behavior on a fundamental level. With blended search results, for example, users view the options in specific segments or "chunks," instead of scanning straight down the page and looking to the right when a particular headline sparks interest.

Industry vets have pegged search personalization and the inclusion of images and video into the results as two developments that will change the future of search as we know it -- and Enquiro's first research into the theory seems to be proving them right.

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