Dollar's Downward Spiral Impacts Affiliate PPC Campaigns

Search Engine Journal, Monday, September 24, 2007 1:15 PM
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Search marketers in the affiliate business may face even tougher times ahead - as their European partners could take advantage of a number of factors that will drag down their search results (and increase their average CPC). The dollar hit an all-time low compared to the euro, and given that two search engines dominate high-volume traffic in the U.S., international affiliates know where to go to snag more of the market share and consequently, cheaper American clicks.
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