Click Fraud Redux: Click Forensics CEO Fires Back At Google
Forbes.com, Tuesday, September 25, 2007 1 PM
Weeks after Google's Shuman Ghosemajumder was open and frank (well, as open and frank as a Google exec can be) with Business Week about how the search giant handles click fraud, Tom Cuthbert, CEO of Click Forensics (the search giant's biggest critic), fired back with this Forbes interview. Cuthbert details the methodology behind his company's click fraud calculation methods, explains why some Webmasters don't even supply Google with all of their own analytic data, and dismisses the idea that Click Forensics has anything to do with "fictitious clicks."
Read the whole story at Forbes.com »
Recent Around the Net in Search Marketing Articles
-
Making Redirects As Simple As Change Of Address June 18, 5:58 p.m.
301 redirects can clean up messy architectures, solve outdated content problems, and improve user experiences when ... -
Amazon Launches Electronic Birthday Gift Cards On Facebook June 18, 12:49 p.m.
Amazon Tuesday introduced the Birthday Gift giving feature allowing friends to surprise friends and relatives on their ... -
Brands Missing Op In Twitter Vine? June 18, 12:47 p.m.
Vine, with its 6-second short videos, could provide another targeting option in Twitter for brands. John ... -
How Bing Voice Search Got Faster, More Accurate June 18, 12:43 p.m.
Bing has made voice search on Windows more accurate and twice as fast through technology called ... -
Cannes Going Branded Content June 17, 2:49 p.m.
Will search marketers head to Cannes Lions next year? That's the first thing I thought after ... -
How Google Promotes An Entrepreneurial Culture June 17, 12:15 p.m.
Google has created its own YouTube "intern" series where viewers can follow five real interns during ... -
The Stuff In Google Glass June 14, 2:51 p.m.
A hardware teardown reveals the components and technology in Google Glass, a head-mounted voice-controlled Android computer ... -
Bing Gains Market Share, According To comScore June 12, 1:32 p.m.
Microsoft's Bing search engine took a 17.4% piece of the U.S. search engine market in May, ... -
How Much Will Marketers Spend On Mobile, Desktop Ads? June 11, 1:44 p.m.
eMarketer estimates U.S. digital ad spending will rise 14% to $41.9 billion in 2013 -- and ... -
Google Acquires Waze June 11, 1:24 p.m.
Google has acquired the mapping company Waze. For now, its product development team will remain in ...
Be the first to comment on "Click Fraud Redux: Click Forensics CEO Fires Back At Google"
Leave a Comment