Click Fraud Redux: Click Forensics CEO Fires Back At Google

Forbes.com, Tuesday, September 25, 2007 1 PM
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Weeks after Google's Shuman Ghosemajumder was open and frank (well, as open and frank as a Google exec can be) with Business Week about how the search giant handles click fraud, Tom Cuthbert, CEO of Click Forensics (the search giant's biggest critic), fired back with this Forbes interview. Cuthbert details the methodology behind his company's click fraud calculation methods, explains why some Webmasters don't even supply Google with all of their own analytic data, and dismisses the idea that Click Forensics has anything to do with "fictitious clicks."
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