What Do Search Pros Really Bring To The Table?

Search marketing is the cornerstone of many business' online strategies so the value of a skilled search pro is obvious, right? According to Todd Mintz, explaining just how valuable his search knowledge and experience was to the agency he worked for wasn't that simple (and not because he was trying to be modest!) A search professional's need to constantly focus on things at a granular level may actually thwart his or her ability to give "big-picture" answers to the "value-proposition" question. So Mintz rounded up eight seasoned, articulate vets to offer their take on the value of a search pro and his or her services.
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