Google Stops European Agency Kickbacks, Ruffles Feathers

SEM Report Card , Thursday, September 27, 2007 1:15 PM
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Google announced that it would be ending its "European Best Practice Funding" program, a system in which the search giant kicked back between 3% and 8% of an agency's total spend to reward them for investing in search and new products like Google's Gadget Ads. Though the program will be in place until the end of 2008, the move has ruffled a number of ad exec feathers -- with author Tom Crandall concluding that it's one more sign of Google's intent to edge agencies out of the game.
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