Note To Small Businesses: If You Get Indexed, They Will Come
WebProNews, Friday, September 28, 2007 3:30 PM
A recent study by Opus Research found that 59% of small business owners do NO online marketing. Clearly video and rich media may be out of their budget range - but not even a lousy PPC campaign or blog? What about search engine optimization?
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According to this piece by David Utter, many small and medium businesses don't feel like they have the resources or tools to support an online advertising campaign -- or even just a Web site. And that's the awful conundrum, because if they don't spend a bit to promote their site, then naturally, they can't reap the benefits of increased traffic and visibility.
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