Three Paths To Quality Content

Search Engine Watch, Friday, September 28, 2007 3:30 PM
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Elisabeth Osmeloski's piece hammers home the fundamental organic search mantra, "content is key," by using the travel vertical to highlight some of the challenges site owners face when trying to fill their pages with high quality content.

Competing with larger businesses in the same space that have years worth of searchable articles, press releases and blogs may seem like an insurmountable task, but Osmeloski discusses three paths site owners can take to bulk up -- including paying for syndicated content, getting writers to do it for free, and hiring a writer (or paying someone in-house) to create it.

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