Managing Search On A Massive Scale

Searchlight, Friday, September 28, 2007 3:30 PM
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Independent search pros often have to tackle paid and organic search, site analytics and conversion management for multiple clients -- and after a while, some choose to go the in-house route. But in-house search managers at Fortune 500 companies often face the added task of navigating through corporate politics and stagnation from policies that run contrary to the fast-moving world of search.

Stephan Spencer's post is the summary of a podcast interview he conducted with former IBM search specialist Mike Moran. They discuss the obstacles that corporate search managers sometimes face -- and strategies to surmount those challenges.

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