Group Agrees To Copyright Guidelines
Conspicuous by their absence were both Google and its video-sharing site, YouTube, which pretty much started and is mostly responsible for the copyright mess. Google was involved in discussions about joining the initiative, but has not yet done so.
Among other things, they all agreed to use digital fingerprinting technology to eliminate copyrighted videos before they become public. Incidentally, Google has also jumped on that bandwagon, announcing a new copyright detection technology earlier this week. However, the company said its technology cannot yet prevent infringing content from being posted initially, but can pull flagged content "in a matter of a few minutes."