• WebProNews, Thursday, October 18, 2007 3:30 PM

Rich Ord recaps blogger Steve Rubel's recent post on 5 reasons why PPC advertising is in trouble -- and asks WebProNews readers if they agree (or disagree, of course).

Rubel argues that Google's AdSense has made text ads so ubiquitous that users are becoming blind to them -- essentially driving CTRs for sponsored links way down. (Sounds oddly familiar to what happened when the Web became full of banner ads, right?). Together with decreasing or flat conversions (not just CTRs) and the influx of video, some would say that this signals the death knell for paid search advertising.

As usual, the best talking points come up in the article's 60+ comments.

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