• Marketing Pilgrim, Friday, October 19, 2007 1:16 PM

Google announced that it would be doubling the number of additional links displayed in the results underneath a site's initial listing to eight. These Sitelinks point users to FAQs, product pages and other sections of interest on a Web site -- and can be an extremely useful user navigation (and conversion) tool.

To make mobile search more efficient, the search giant will be including up to ten Sitelinks in mobile SERPs -- and has now also added Sitelink management features to the Webmaster Central platform. Site owners can see which pages will potentially be included as Sitelinks and choose to block certain sections from being linked for 90 days. There's still no way to "suggest" pages to be Sitelinked, as Google's engine finds them algorithmically.

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