• Silicon Alley Insider , Monday, October 22, 2007 1:30 PM

New data from Click Forensics found that while the overall click fraud rate (16.2%) went up modestly in Q3 -- up 0.4% from Q2 and 2.4% year-over-year - click fraud on the major engines' content networks inched closer to 30%.

Silicon Alley Insider includes the actual Click Forensics press release, as well as analysis of the data, and comes up with key takeaways. Namely -- click fraud continues to get worse, and it's bad news for content providers who make a living with AdSense/Yahoo Publisher Network/etc. revenue. The Insider also suggests that the giants provide more info about the total number of clicks vs. the total number of clicks advertisers pay for.

Read the whole story at Silicon Alley Insider »