• Search Engine Land, Tuesday, October 23, 2007 1:30 PM

Yahoo cited "Search Engine Fatigue" as part of its rationale behind adding the new Search Assist feature to its search interface, and now a report by Autobytel follows up on this idea of users getting overwhelmed by the amount of results, ads and overall clutter in the typical search experience.

Autobytel, the new and used car search marketplace, commissioned Kelton Research to poll 1,000 U.S. adults and found that 72.3% experience "search engine fatigue" (either always," "usually," or "sometimes") when researching a topic on the Internet.

In addition, 25% of all users said their primary complaint when it came to search was "a deluge of results," followed closely by 24% who said that it was "a predominance of commercial listings."

Read the whole story at Search Engine Land »