"Would you offer your SEO services on commission only?" Steven Bradley starts this article with that question, spurred by a Small Business Forum discussion in which a poster was hoping to get a search
pro to work on his site in exchange for 10% of the resulting sales. Bradley argues that taking that kind of commission-based gig wouldn't be in a search marketer's best interest, as driving traffic is
one thing -- but guaranteeing conversions is another.
Bradley does make the case for some commission-based SEO relationships -- but not many, and calls up the question of whether small
businesses (with limited budgets) and search professionals (with extensive experience) can meet halfway.
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