The Trouble With Canceling An AdWords Account

What happens when an AdWords account is created in error, or needs to be canceled for some other odd reason? According to an email response Lee Odden received from Google: "you are not getting the option to cancel your account."

Apparently, because no billing info had been submitted with the account (it was a test account set up by a former staff member), it wasn't activated -- so technically he couldn't cancel it. That didn't stop a different division of Google from sending a follow-up letter to be sure that he really wanted the account canceled, and advising him to "simply do nothing" if that was the case.

Odden's simple, slightly humorous post sparked a number of readers to comment on similar experiences, highlighting some of the pitfalls that a company of Google's size faces when it comes to oversight and quality assurance.

Read the whole story at TopRank Online Marketing »
Tags: search
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