Tips For Hiring A Search Pro

Search pro and soon-to-be author of "Search Engine Optimization" Randy Zlobec gave WebWorkerDaily his criteria for choosing a search consultant.

While his set of five tips includes asking questions to figure out how long they've been in the business and how many repeat clients they've had, Zlobec adds that asking for references and examples of successful campaigns (keywords and optimized sites, anyone?) are important as well. He also notes that clients shouldn't expect a trial run or pilot project, as "it's all or nothing when it comes to SEM."

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Tags: search
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