Lee's five tips for effective PPA campaign management stem from info from Google's help center and AdWords representatives, as well as his work over the past few months at Hanapin Marketing.
The most important tip is being organized and sticking to a well-defined plan. PPA campaigns require precise product information, a clearly thought-out action (be it a sale or a lead) and a realistic price for publishers to pay. As with PPC campaigns, search marketers should focus on their pay-per-action ad's relevance.
Lee also reminds readers that the entire system is in beta -- and while there may be kinks to work out, there's no real risk with PPA, since only the clicks that actually converted count.