Are You Ready For Search 3.0?
Now that all four of the major search engines incorporate multimedia (or multi-vertical) content into their organic results, Danny Sullivan has deemed this new era of blended search, "Search 3.0" -- noting that it represents a time of great opportunity for the industry, and giving a detailed, illustrated account of how we made it this far.
So what was Search 1.0? It was searches by Lycos and Webcrawler, with ranking algorithms that focused primarily on the location and frequency of the words on each page. Users were able to find info on the rapidly expanding Web more accurately -- but the simple criteria led to an upsurge in keyword-stuffed pages.
Larry Page and Sergey Brin helped usher in Search 2.0, with their Google and its algorithm that focused on outside factors like links, as well as other off-page traits like domain age and time spent on the site. Still, Search 2.0 wasn't perfect -- as Webmasters and scammers alike figured out how to "work" the system by buying, selling and wrangling the links that could boost their rankings.
So Search 3.0 has made it easier for users to find information, whether it's an image, a video, a book excerpt or an ad -- and almost levels the playing field again for site owners (and SEOs), since there's a need to index and optimize all sorts of new content.
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...
Be the first to comment on "Are You Ready For Search 3.0?"
Leave a Comment