Dealing With Content Theft: 6-Step Process

BlogHerald, Friday, November 30, 2007 4:21 PM
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Content scraping and duplication is a problem that plagues bloggers, media outlets and site owners -- and can create a mound of extra SEO work. While many search pros struggle with keeping the originator of the content on top of the organic search heap, Jonathan Bailey has outlined the six steps site owners can take to get the offenders purged from the engines, dropped by their advertisers and even removed from their domain.

It starts with detecting the theft via services like Google Alerts and Mahalo's Plagiarism Detection tool, or even just following the trackbacks that automatically come from some content scraping sites.

Other steps include bringing in third parties, be it the advertisers (if the site is making money off of duplicate content), the domain hosting service and the search engines themselves.

Bailey notes that you should exhaust all options for getting the plagiarist to remove the content on their own before turning to these "authorities," and to be aware of how each prefers to receive the dispute info (via fax, email, etc.) and what documentation is needed for them to take action. He also provides links to DCMA policy info and document templates.

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