Getting Ready For The Summit
We go to the Email Summit to eat, drink, and be merry with other email marketers in an intimate setting. We go to play golf, ski, and have dinner. And most importantly, we go to discuss with each other the issues we face as email marketers in a private, closed-door setting. Where else can you have one competitor talk to another openly about the problems and possible solutions they face daily.
There are certainly other networking-focused events, in particular the much praised I-media sessions. But none are built and designed just for email marketers and their specific problems.
There are certainly email-only related shows: Marketing Sherpa and the new Email Experience Council conferences, for example. But none are as intimate and as high level as the Email Insider Summit.
If you have never been, and you are serious about email marketing, I strongly suggest you make it out to Utah next week, if there are seats still available. And if you do, I guarantee you will walk out three days later better marketers, inspired, energized, and feeling empowered with new knowledge, contacts, and friends.
A short article this week, to be sure. I've too much to do getting ready for the show. But believe me, those who attend next week will hear more from me than they ever wanted to. I'll be reporting from the show next week. I hope to see you all there at the opening party on Sunday night.
Recent Email Insider Articles
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The Inattentive Consumer: How To Break Through To Mobile Subscribers May 14, 1 p.m.
As marketers, we have put a strong focus on building mobile programs over the past few ...
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Mother's Day Hangover May 13, 1:15 p.m.
Post-Mother’s Day, and we made it through. While not quite the holiday retail rush that the ...
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Parenting Advice For Email Marketers May 9, 3:04 p.m.
For decades, the evolution of email as a viable and proven marketing channel has been, in ...
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Phishers' Kryptonite: Big Data May 8, 9:29 a.m.
Over the last few years, spam has become a “largely solved” problem. The average consumer sees ...
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Go Ahead -- Send More Emails May 3, 12:04 a.m.
In fact, send a lot more emails. There, I said it. I feel better now. As ...
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The Truths Your Email Metrics Don't Reveal May 1, 11:09 a.m.
When you read the latest email statistic as it comes through your news feed each day, ...
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Email Before Breakfast -- And Other Trends April 29, 1:43 p.m.
I always say, I get more done before 9 a.m. than I do the rest of ...
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Sending A Welcome Series Is The New Onboarding Differentiator April 23, 3:24 p.m.
The beginning of an email marketing relationship is the most important. Not only are subscribers more ...
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Updating Email Acquisitions? Focus Further Down The Funnel April 18, 9:01 p.m.
For many companies, revenue or conversion activity mirrors something similar to the 80/20 rule, with 20% ...
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How To Design Mobile Emails April 16, 4 p.m.
Mobile-enabled email has truly been the topic du jour for 2013 so far. A recent article ...

Bill McCloskey is the CEO of Email Data Source Inc., developers of Email Analyst. Email Bill at 
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