Combating Low CTRs
PPC Hero, Monday, December 10, 2007 1:15 PM
Following up on a previous post on the most common PPC campaign problems, Joe from Hanapin Marketing offers advice for tackling three more issues -- from a lack of traffic, to poor click-through rates and low ad positions.
Read the whole story at PPC Hero »
You can't drive conversions unless users actually click on your ads -- so Joe advocates improving CTRs through writing and testing new ad copy. Take your best-performing ad and use it as a control, then see how the new ads measure up.
To counter low ad position, increasing bids is the first and most obvious step -- and while you need to keep ROI in mind, bumping bids up a bit may be what's needed to snag more clicks and conversions (and make it a wise investment in the long run).
Joe notes that the previous tips are all applicable to the issue of low traffic, but adds that testing out the content networks and expanding your geo-targeting sphere may be the extra steps needed to boost traffic.
Recent Around the Net in Search Marketing Articles
-
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ...
Be the first to comment on "Combating Low CTRs"
Leave a Comment