Two Consumer Electronics Search Engines Face Off
In terms of driving traffic, ShoppingVale's strategy is primarily focused on paid search, as the shopping engine is running PPC campaigns on all three of the big engines. Meanwhile, Retrevo's traffic strategy is more SEO-based, but also focuses on getting users to evangelize the service themselves.
In terms of what makes Retrevo a better choice than core search or searching via a retailer's site, the company says that its service algorithmically analyzes products and comes up with a simple assessment of each in terms of what the user is looking for. And Retrevo also helps to quickly educate consumers about what to expect in terms of price, performance and other factors for a product's entire category.
For ShoppingVale, the value proposition stems from the engine's aggregation of multimedia content like video tours and images, as well as offering side-by-side comparisons of the product itself, warranty info, and stats on each specific retailer's shipping, return and customer service policies.
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Two Consumer Electronics Search Engines Face Off"
Leave a Comment