Two Consumer Electronics Search Engines Face Off
In terms of driving traffic, ShoppingVale's strategy is primarily focused on paid search, as the shopping engine is running PPC campaigns on all three of the big engines. Meanwhile, Retrevo's traffic strategy is more SEO-based, but also focuses on getting users to evangelize the service themselves.
In terms of what makes Retrevo a better choice than core search or searching via a retailer's site, the company says that its service algorithmically analyzes products and comes up with a simple assessment of each in terms of what the user is looking for. And Retrevo also helps to quickly educate consumers about what to expect in terms of price, performance and other factors for a product's entire category.
For ShoppingVale, the value proposition stems from the engine's aggregation of multimedia content like video tours and images, as well as offering side-by-side comparisons of the product itself, warranty info, and stats on each specific retailer's shipping, return and customer service policies.