Jukebox Hero
If you’ve spent any time at all playing with those digital jukeboxes in bars, you know they are always trying to rip you off by getting you to waste money to skip the line. Isn’t that just plain rude? Maybe TouchTunes, the nation’s largest of these companies, was feeling guilty. This past December, Fugees-frontman fans who hung out and fed the juke at one of 15,000 selected spots got a sneak peek of Wyclef Jean’s latest album, The Carnival Vol. II. Through a promotional partnership with Columbia Records, TouchTunes had the album on its network a full week before it was in stores. The two wrapped up the pre-release hoopla with 10 co-sponsored listening parties, including one in Brooklyn, ny, that Wyclef attended.
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