Search News Roundup: CNN Can't Hack It And Match.com Goes Gray Hat
Bill Hartzer, Tuesday, January 22, 2008 2:15 PM
Bill Hartzer's news roundup includes a number of search-related tidbits from around the Web, with the lead story being CNN's inability to get iReport.com, a site the network paid $750K for, up and running before CNN started driving traffic to the site with commercials. As of press time, iReport.com was still not live, and the situation illustrates just how important it is for the marketing and IT departments to be on the same page when it comes to anything Web-related.
Meanwhile, Match.com has seemingly veered off into "gray hat" territory by packing a wealth of text (complete with H1 tags) below the fold--and the home page's copyright mark. With a nod to Michael Gray (who posted it first on his Graywolf blog) Hartzer notes that it's an SEO tactic that's nearly 10 years old, and while not malicious, it's not quite "above the line" either.
Read the whole story at Bill Hartzer »
Meanwhile, Match.com has seemingly veered off into "gray hat" territory by packing a wealth of text (complete with H1 tags) below the fold--and the home page's copyright mark. With a nod to Michael Gray (who posted it first on his Graywolf blog) Hartzer notes that it's an SEO tactic that's nearly 10 years old, and while not malicious, it's not quite "above the line" either.
Lastly, Todd Friesen, director of search at Range Online Media, announced that he's leaving the digital marketing firm to head up search strategies as a vice president at Seattle-based Visible Technologies. According to Hartzer, "That's big news in the search marketing community."
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Search News Roundup: CNN Can't Hack It And Match.com Goes Gray Hat "
Leave a Comment