Split A/B Testing: A Step-by-Step Guide
Find Resolution , Tuesday, January 22, 2008 2:15 PM
Search marketers can use split A/B tests to help choose between specific ad copy and keywords, landing page designs and information-capture forms, among other factors. But the results are only as good as the test--run a skewed trial and you may come to a conclusion that isn't true, or worse, actually miss out on a higher-converting tactic. So Resolution Media's Jeff Campbell lays out the 10 steps for split A/B testing success, starting with choosing just two elements to compare.
Read the whole story at Find Resolution »
Pick the two and then determine what the success metric is, how long it should/will take to actually see results, as well as the desired confidence level. Next, choose how long to run the test, factoring in effects like seasonality and traffic irregularities, and then choose the sample size. Now run the test, analyze the results--being sure you've met your own latency, sample size, and confidence level barometers--and choose a winner.
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...
Be the first to comment on "Split A/B Testing: A Step-by-Step Guide "
Leave a Comment