Relax, Google's Far From Down And Out
Andrew at OneUpWeb posted Nielsen search share data for the past six months and found that Google's chokehold actually grew tighter in the long run, as the giant gained 3% of market share from July to December 2007. In contrast, MSN and Ask each grew by less than 1% in that time--while AOL slipped further into search nonexistence by losing half a percentage point. The biggest loser was Yahoo search, which lost market share by about 2.5%.
He makes the case that while Wall Street may be feeling a bit antsy about Google (not to mention every other tech stock, or stock in general--given the recession), the fact that the giant continues to increase overall share is the bigger story. Google is sustaining its place as the dominant search provider--which means that advertisers will continue to pump dollars into the AdWords coffers, and shareholders can continue to reap the rewards.
Andrew also notes that Yahoo's downward trend is more disheartening (not that the Street hasn't noticed), and wonders if the Web giant will ultimately go the way of AltaVista when it comes to search.
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Relax, Google's Far From Down And Out "
Leave a Comment