Knowing how to set boundaries is not just a must for a healthy personal life, it's important for businesses as well--particularly when it comes to the scope of SEM projects. From creating a new PPC
campaign (complete with keyword research and testing), to optimizing blog posts, to tweaking the copy on a specific landing page--every task needs to fit into the scope of work for a client, or the
effort expended can quickly outweigh the service fees.
Including a "Goals and Scope" document with every client's contract can go a long way toward helping account managers and
strategists discern whether a new request or project falls under the "client favor," "part of the job," or "needs a new ticket" category.
Marty Weintraub says that using the "Goals
and Scope" doc has helped his search firm, AimClear, stay afloat amidst a sea of RFPs and client requests; he includes a sample template at the end of the post.
Read the whole story at aimClear Blog »