Fundamental Questions Webmasters Need To Answer
Whether it's a blog, an e-commerce site, or just a company boilerplate and some management profiles, every site needs a purpose. So if you don't have products to advertise, and can't or don't see a need to develop articles, then create a customer review section or throw up funny pictures of the COO--in other words, create a reason to draw users in.
Next, you need to figure out "why would someone stay on our site and do business"-- and Kirlew says that simple navigation, great usability and a clear offer or marketing message are all reasons why visitors would stay. "Why would they come back?" is the next question, and fresh content (be it blog posts, new deals or how-to videos) is the answer.
Once you've answered all of those questions, Kirlew says you can address the "how will they find us" issue, and lists the myriad tools available, from SEO and PPC, to social media and affiliate marketing, as well as less-obvious options like offline contests and joint ventures.
Recent Around the Net in Search Marketing Articles
-
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ...
Be the first to comment on "Fundamental Questions Webmasters Need To Answer "
Leave a Comment