At Efficient Frontier, Client Spending Up 29% In Q4
Efficient Frontier Insights, Wednesday, January 30, 2008 1 PM
Search firm Efficient Frontier has released its latest Search Engine Performance Report, and found that in Q4 07, its clients' spending jumped up by nearly 30% year-over-year. Google was the clear winner in terms of snagging most of that additional spend, with 97%, while MSN gained 6%. In contrast, Efficient Frontier's advertisers chose not to spend their extra dollars with Yahoo--as the Web giant's share of additional spend dropped by 3%.
Read the whole story at Efficient Frontier Insights »
In terms of bang for their buck, ROI improved by 13% across all the engines. Individually, ROI from Yahoo improved by almost 40% from Q4 06, while MSN's lifted by 27%. Leann Prescott reports that ROI improvements from Google were not nearly as high, but that the giant made up for it with sheer volume and consistent performance.
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...
Be the first to comment on "At Efficient Frontier, Client Spending Up 29% In Q4 "
Leave a Comment